Why is this important?

If you don’t have a direction, how do you know where you’re going?

A strategy provides focus and increases the likelihood that the intended goals will be realised

A consistent, coherent, effective and appropriate strategy is critical to the relative success of an organisation in all sectors and industries. 

What is strategy?

One definition of strategy is that it is the the pattern of activities followed by an organisation in pursuit of its long term purposes.  Strategy exists at different levels of the organisation:

Strategy at any one level in the organisation is usually constrained and influenced by strategies at other levels.

Many organisations set out with an intended strategy but events can intervene to change the strategy that is finally realised.  While a few organisations realise their intended strategy, many have their course altered and end up implementing a different strategy while others abandon their original ideas and try to implement a different strategy to that originally intended.

A useful tool for addressing an organisation's strategic needs and trying to ensure the realised strategy fits the needs of the organisation is to use a model that looks in turn at the environment in which the organisation operates, then decides what choices are available to achieve the organisation's objectives and lastly implements that strategy:

How we can help

We can work with you to define a clear strategy for your organisation.  We work through a number of stages usually comprising:Defining the organisational purpose

• Looking at external relationships
• Assessing capabilities
• Choosing a strategy
• Assessing innovation
• Process orientation
• Performance management.  We can help develop and implement measurable strategies that can be communicated to the organisation to focus all employees on achieving the intended objectives.